CRACKING
THE CODE OF FINDING NEW DEMANDS
Spend a morning with JOSIAH GO, one
of the Ten Outstanding Young Persons (TOYP) of the World in business educator,
and witness the latest evolution of the marketing mix.
JOSIAH GO is Chairman/Directors of 12
companies, author of 13 books on marketing, sales & entrepreneurship,
former Director of Asia Pacific Marketing Federation and Chairman of Direct
Selling Association of the Philippines. He has been awarded one of the Ten
Outstanding Young Persons (TOYP) of the World in Business Education, World
Brand Leadership Award & Lifetime Achievement Award in Marketing
Educator. He has been trained at MIT
Sloan, Kellogg, Blue Ocean Strategy Institute, Wharton and London Business
School.
This BUSINESS INNOVATION FORUM on MARKET-DRIVING
STRATEGY is training marketers to think beyond the Marketing Mix & Brand
Switching Tactics. Every marketers, sales and strategist must learn!
Traditional marketers think Marketing
Mix, or worst, mostly use Promotion Mix, hence deal with just Tactical
Campaigns. Outsmart, outperform, and outmaneuver competition by looking at 4Vs
instead of 4Ps to find new market space, new revenue and profit sources. We
will show you how:
* VALUE CREATION
* VALUE MANEUVERING
* VALUE CAPTURE
* ECONOMIC VALUE
(combining Strategy, Marketing, Execution
and Financial Accountability in one model) is better than the traditional 4P's
model.
JOIN US AND DONATE ! GET DOORPIZES !
Only Rp 950.000,- (ask us for group
discounts)
100% of the NET PROFIT of our this Business
Innovation Forum WILL BE DONATED to YAYASAN PULIH, a foundation for women and
children recovery from trauma and psychosocial intervensions.
PROGRAM : March 26, 2013 (Tuesday); 8:30am-11:30am;
Crowne Plaza Hotel, Jakarta
8:30 - 9:00 am : Registration and morning
snacks
9:00 - 9:05 am : Welcoming of guests
9:05 - 10:35 am : Talk on Market-Driving Strategy
& Business Model Innovation
10:35 - 10:55 am : Q&A
10:55 -11:00 am : Closing Remarks
11:00 - 11.30 am : Networking
For booking, discount, and more information,
please contact us at learning@menaragroup.com,
or (021) 720 9729, 726 5174, Fax (021) 727 87343, 7236076
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